I have seen over the years many smart advertising campaigns but I would have to say the best ever would have to be the new Diamond Shreddie campaign. What a fantastic idea, here is a product we all know and love but Post puts a new spin on it without any actual change to the product. They took a square Shreddie turned on it's side and now it's a diamond. Everyone loves diamonds more than they do squares what do you think of this marketing idea, silly or genius?
2 comments:
My son told me about it last week. He thinks it is stupid and I must agree.
I think it is stupid also yet hilarious. Me and Matt (hubby)make fun of it everytime we see it LOL
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