I have seen over the years many smart advertising campaigns but I would have to say the best ever would have to be the new Diamond Shreddie campaign. What a fantastic idea, here is a product we all know and love but Post puts a new spin on it without any actual change to the product. They took a square Shreddie turned on it's side and now it's a diamond. Everyone loves diamonds more than they do squares what do you think of this marketing idea, silly or genius?
